Google Groups Coop Subscribed Links Under “Search Add Ons”

Google Operating Systems reports that Google has grouped your Google Subscribed Links in the preferences page under the “Search Add-ons” section.

Here is a picture:

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Confirmed: Google Sitelinks Grow To Eight Links

Google has confirmed for us that that Google Sitelinks will now show up to eight links.

The other day, we reported seeing more than the usual five sitelinks, in some cases.

The change coincidentally coincides with a new feature that will allow you to manage sitelinks in Google’s webmaster tools.

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Global Search Usage & PPC Statistics

The Multilingual Search Blog posted their Global Search Report 2007 today. It is a compilation of search engine usage and PPC statistics from countries around the world.

The report covers 16 counties including Bulgaria, China, Czech Republic | Slovakia, Estonia, Iceland, Israel, Italy, Japan, Portugal, Russia | Ukraine, South Korea, Spain, The Netherlands, and the United Kingdom. You can download the report as a PDF file.

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Report: Yahoo Search Gaining

Based on a report from SearchIgnite and RBC Capital Markets, there’s considerable discussion, in advance of Yahoo’s Q3 earnings reporting later today, that Yahoo may be gaining momentum and grabbing some incremental search spending. MediaPost summarizes the report:

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Report: HTC To Be Handset That Goes With Google Mobile OS

In the now-you-see-it-now-you-don’t game of anticipating the Google Phone or Google mobile OS on a handset, UBS analyst Benjamin Schachter issued a report that predicts “Taiwanese handset manufacturer HTC will ship about 50,000 cell phones running on a mobile operating system made by the Mountain View, Calif.-based search giant by the end of this year.” According to the Fortune article in which this discussion appears, Schachter also believes other mobile OEMs will be involved, perhaps South Korea’s LG.

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Google Mobile Testing 10 Sitelinks In Search Results

It appears that Google is testing placing 10 Google Sitelinks within some mobile devices. I have taken a screen shot of this experiment on Danny’s smartphone.

Google Mobile Showing 10 Sitelinks

I cannot reproduce this on either my iPhone, on normal Google search or even using Google mobile search.

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Karen Wickre: Mother Of The Google Blog On Google’s Official Blogging

Karen Wickre

When Google launched the Official
Google Blog
back in 2004, it started as sort of a ho-hum event. There wasn’t
anything particularly gripping, and some wondered if the company should be more
edgy with its posts. Since then, Google has launched more than 70 additional
official blogs over the years. Some have gotten edgy; a few even have comments, but most
important, they’ve turned into an essential communications vehicle for the
company.

A few weeks ago, I sat down with Karen Wickre, who aside from her
formal title at Google of senior manager, global communications & public
affairs, is who I’d best describe as "mother of the blogs." Karen is ultimately
responsible for how they all work, and she shared some insight on how Google makes use of blogging.
Will the big three of Google — Larry, Sergey and Eric — ever blog? Will comments come to the main Google
blog? Will Google’s blogging replace press releases? Read on….

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The Social Media Marketing KISS

We all know what the KISS acronym stands for: keep it simple, stupid. In this article I want to talk about how this applies to creating content for social media marketing, namely linkbait.

You see, users from social news sites have very short attention spans while browsing these sites. They’re generally there to read multiple news stories and articles and they don’t want to spend an enormous amount of time on any one story. Thus, it’s important to keep content in a simple format so these users can digest the information as quickly and easily as possible.

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SearchCap: The Day In Search, October 17, 2007

Below is what happened in search today, as reported onSearch Engine Land and from other
places across the web.

From Search Engine Land:

  • Add Your Google Maps Profile
    The Google LatLong blog announced that you can now create a profile for the MyMaps you make. For example, you can find my profile over here. It shows all my public maps, that I have created, plus a little bio that I wrote about myself. It also shows all the…
  • Live Blogging: SMX Social Media - Micro Communities
    While lunching with Danny, Vanessa, and gang (and discussing kosher vampires [Michael Gray: “Do kosher vampires only eat Jewish people?”]) at SMX Social Media, I was asked to live blog the Micro Communities session this afternoon. My first Search Engine Land post will thus consist of me recapping my boss’s…
  • Live Blogging: SMX Social Media - Evangelist: The Marketer’s Role in SMM
    It’s the second session of the second day of SMX Social Media and it’s all about how marketers (particularly at larger companies) can get involved with social networking communities. It can be tricky and hard work. If you do it wrong, you not only won’t get benefit from it, but…
  • Google Mobile Testing 10 Sitelinks In Search Results
    It appears that Google is testing placing 10 Sitelinks within some mobile devices. I have taken a screen shot of this experiment on Danny’s smartphone. I cannot reproduce this on either my iPhone, on normal Google search or even using Google mobile search….
  • Live Blogging: SMX Social Media - Effectively Leveraging Social Networking
    It’s day two of Search Marketing Expo Social Media and first up is levering social networking. On this panel are Dave McClure of 500Hats, Cindy Krum of Blue Moon Works, and Helen M. Overland of Non-linear Creations. We’re going to learn all about using Facebook, MySpace, and LinkedIn for customer…
  • Closing The Loop: How Search Can Inform Your Overall Marketing Decisions
    The Market Research industry was born out of the need for marketers to gain insight into who their customers are, how they think, and how they identify with brands. But what if there was another rich data source that could provide you with key insights into how your customers…
  • Google Docs Now Mobile
    Google Blogoscoped reports that the rumored Google Docs for Mobile is now live. You can search on docs or peruse a list of your documents. However, only some document types are available for viewing. Right now “word” docs are available and so are spreadsheets (although they rendered somewhat awkwardly for…
  • B2B Search Tips: More On Writing Killer Ads
    It seems so obvious, yet many B2B marketers don’t focus on the most fundamental element of any successful search ad campaign—the copy. I’ve found that writing great ads comes down to five simple principles:…
  • Jerry Yang & Friends Called To Testify On Chinese Dissidents Case
    Yahoo execs called to testify about ‘false information’ from MarketWatch reports that Yahoo’s Jerry Yang and general counsel Michael Callahan were told by the House Foreign Affairs Committee to testify on November 6th about Yahoo’s involvement in giving false information in the jailed Chinese dissidents case. The statement released by…
  • Google Groups Coop Subscribed Links Under “Search Add Ons”
    Google Operating Systems reports that Google has grouped your Google Subscribed Links in the preferences page under the “Search Add-ons” section. Here is a picture:…
  • Big SEO: Automate Or Die Trying
    If you are one of the growing numbers of in-house SEOs working on larger web sites, things can get a bit “scratch-your-head, where-do-I-start” difficult. If you’re managing tens of millions of pages, or even tens of thousands of pages, there’s no doubt you need to automate things. Even those…
  • The New Drama: Google vs. Facebook
    First it was Yahoo vs. Google, then it became Google vs. Microsoft and now it’s Google vs. Facebook. People love drama and journalists in particular seek to tell dramatic stories with uncertain outcomes. Regarding this most recent drama (Google vs. Facebook), Fortune magazine’s Josh Quittner writes about “Why Google is…
  • Live Blogging: SMX Social Media - Keynote Q&A: Joshua Schachter of del.icio.us & Garrett Camp of StumbleUpon
    The closing session for the first day of SMX Social Media is a keynote conversation with Joshua Schachter of del.icio.us & Garrett Camp of StumbleUpon. We’re going to learn more about the landscape and future of social networking. More coverage at Search Engine Roundtable and Search Engine Journal….
  • Yahoo Beats The Street: Revenues Up, But Earnings Down
    Here’s the earnings release. They slightly beat the street. Revenues were up, earnings were down however. Search monetization and traffic are improving. Henry Blodget live blogged the earnings call with some good detail and quick analysis. Yahoo shares are up about 10 percent in after-hours trading. Below are the top-level…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Web Analytics

Hot Items From Sphinn, Our Social News
Sharing Site:

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Live Blogging: SMX Social Media - Micro Communities

While lunching with Danny, Vanessa, and gang (and discussing kosher vampires [Michael Gray: “Do kosher vampires only eat Jewish people?”]) at SMX Social Media, I was asked to live blog the Micro Communities session this afternoon. My first Search Engine Land post will thus consist of me recapping my boss’s presentation. Hooray.

Anyway, the Micro Communities session focuses on smaller niche sites that have a passionate community of members. The panelists for this session are Rand Fishkin, CEO of SEOmoz.org, and Liana Evans, Director of Internet Marketing for KeyRelevance.

Additional coverage of this session can be found at Search Engine Journal and Search Engine Roundtable.

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Live Blogging: SMX Social Media - Evangelist: The Marketer’s Role in SMM

It’s the second session of the second day of SMX Social Media and it’s all about how marketers (particularly at larger companies) can get involved with social networking communities. It can be tricky and hard work. If you do it wrong, you not only won’t get benefit from it, but it could hurt your brand. We’re going to find out how to do it right.

Speaking at this session are Rob Key of Converseon, Sarah Hofstetter of Emerging Media and Client Strategy, and Adam Sherk from Define Search Strategies.

Additional coverage at Search Engine Roundtable and Search Engine Journal.

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Microsoft Releases New Maps, Local And Mobile Upgrades

Late last month, at its “Searchification” event, Microsoft introduced a wide range of search enhancements and improvements. The company also said there would be additional updates to follow. Those are now rolling out and include feature and content enhancements for maps, local and mobile services. The biggest news is the introduction of a new voice search product called “Live Search 411,” built on Tellme’s content and voice capabilities. In addition to local business listings the service provides movie show times, weather and airlines information.

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With Dogpile Beating Google In Satisfaction, Owner InfoSpace Needs To Reinvent Itself, Be Risky With Metasearch

InfoSpace recently sold both its local and directory assets and its mobile platform business to Idearc/Superpages and Motricity respectively. So what’s left? Specifically Dogpile and its cousins Metacrawler, Webcrawler and the domain InfoSpace.com. The company also owns the kid-friendly search site Zoo.com. Amid all this, JD Power & Associates has just named Dogpile “highest in customer satisfaction among search engines” for the second year.

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Are Google Reader Stats Correct? Can We Trust Feed Stats In General?

There has been a lot of buzz recently about Google Reader Stats are Bullshit (With Proof) from Mashable calls these statistics downright incorrect. Why?

A default feed, in case you don’t know, is a feed which is presented to users on signup. Google Reader, for instance, pushes new users to these feed bundles: instead of searching for feeds you like, just grab a bundle on a certain topic. This is a great boost for those sites that can get themselves listed in these bundles: often by striking a deal with the feedreader company or being friends with the owner.

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Google Adds Sitelinks Control To Webmaster Tools & Much More

Google has informed us that today they are releasing a new update to Google Webmaster Central’s tools. The new features include a way to manage your Google Sitelinks, more historical query statistics, an extension of sitemaps to support code search, an improved message center and a warning that may help notify you of possible duplicate content problems.

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Live Blogging: SMX Social Media - Extra! Extra! The Social News Sites

The third session at SMX Social Media is covering topics such as Digg, Netscape, Reddit, Newsvine and social news sites. Neil Patel from ACS, Chris Winfield from 10e20 and Tamar Weinberg from RustyBrick are the speakers for this panel.

There is also coverage at Search Engine Roundtable and Search Engine Journal and aimClear Blog.

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B2B Search Tips: More On Writing Killer Ads

Strictly Business - A Column From Search Engine Land It seems so obvious, yet many B2B marketers don’t focus on the most fundamental element of any successful search ad campaign—the copy. I’ve found that writing great ads comes down to five simple principles:

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Yahoo Beats The Street: Revenues Up, But Earnings Down

Here’s the earnings release. They slightly beat the street. Revenues were up, earnings were down however. Search monetization and traffic are improving. Henry Blodget live blogged the earnings call with some good detail and quick analysis. Yahoo shares are up about 10 percent in after-hours trading. Below are the top-level numbers from the release:

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Live Blogging: SMX Social Media - Keynote Q&A: Joshua Schachter of del.icio.us & Garrett Camp of StumbleUpon

The closing session for the first day of SMX Social Media is a keynote conversation with Joshua Schachter of del.icio.us & Garrett Camp of StumbleUpon. We’re going to learn more about the landscape and future of social networking.

More coverage at Search Engine Roundtable and Search Engine Journal.

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Google Fixing Search Typos With URLs

Google Operating System discovered that Google is now attempting to fix search typos of URLs.

For example, a search on http://searchengineland.com/googles.php returns:

No results found for http://searchengineland.com/googles.php.

However, there are results from websites with similar addresses

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Secrets Of Google Quality Score Revealed!!! (Not.)

Paid Search - A Column From Search Engine Land The nice folks from Google were in for a visit a week or so ago. One of the topics on the day’s agenda was Ad Quality. If you read extremely closely, much of what they presented in their briefing is also described at the AdWords help center (see What is a ‘Quality Score’ and how is it calculated?). They also presented some new angles and dispelled a few myths.

Here are some of the key takeaways on Quality Score (herein abbreviated “QS”):

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Superpages Rolls Out Video Advertising Nationally

Local search and directory provider Superpages has announced video advertising on a national basis after a several-month test in selected U.S. markets. All the major U.S. yellow pages advertisers are now offering video advertising, though all are in early stages of rolling it out. To my knowledge Superpages is the only performance-based model where bidding would be involved.

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SearchCap: The Day In Search, October 15, 2007

Below is what happened in search today, as reported onSearch Engine Land and from other
places across the web.

From Search Engine Land:

  • InfoSpace Sells Mobile Services Business, What Next?
    Only weeks ago InfoSpace sold Switchboard and its local/directory business to Idearc/Superpages for a reported $225 million. Today, Motricity announced that it had acquired the company’s mobile services business for $135 million. Motricity wants the business for the revenues and carrier relationships and to tell a better story to the…
  • AOL To Let Go 2,000 Employees
    Kara Swisher reports on a layoff notice from AOL CEO Randy Falco. The bottom line, literally and figuratively, is that the company is trimming (or slashing) 20 percent of its workforce. The letter outlines the company’s new focus on three business segments: “We refocused the business around three core areas–Platform-A,…
  • The hCard Microformat & Local Search Optimization
    Last year in a blog post on tips for local SEO, I recommended using the hCard microformat as a component of local search engine optimization. I believe I was first to recommend this, and I was happy to hear a few different speakers at the SMX Local & Mobile…
  • Fall Cornucopia Of Linking News
    Here we go again… The Associated Press (AP) is suing news aggregation site Moreover and parent co. VeriSign, claiming copyright infringement for, among other things, linking to the AP news without permission (here’s the complaint in PDF format). In an awesome bit of newsbot irony, you can read all…
  • Truveo Adds European Videos From Kewego
    AOL-owned video search engine Truveo has struck a deal with European white label video platform Kewego to offer European television and other EU video content (from 20 countries) to audiences through Truveo. In August Truveo relaunched as a consumer destination and comprehensive video search engine and portal that hopes to…
  • Washington Post Buys A Search Engine Marketing Firm
    Washington Post buys search engine firm from the Washington Business Journal reports that The Washington Post bought a search engine marketing firm, CourseAdvisor. CourseAdvisor is an online education site that helps pair up students’ skills with college and university programs nationwide. Washington Post is hopeful that CourseAdvisor can boost their…
  • Google Adds Validation Periods To Google Referral AdSense Ads
    The Inside AdSense Blog announced that they have added a validation period to non-Google referral products within the Google AdSense referrals console. Google explains that AdSense publishers may notice that their earnings received for the ad may now be less than the maximum referral value displayed for that ad. This…
  • GOOG-411 Is Out Of Beta
    The Google Blog announced that GOOG-411, Google’s voice enabled search service, is now out of beta. To use GOOG-411 just dial 1-800-466-4411 (aka 800-GOOG-411) and listen to the voice prompts. As part of a promotion for GOOG-411 leaving beta, Google said they will unveil which Googler is the voice behind…
  • Comparing Annual Ad Spending From Google, Yahoo And Microsoft
    This Associated Press article chronicles how Google has been able to build a multi-billion dollar consumer brand largely without advertising. That’s the part everybody knows. But the article also compares the annual ad spending of Google, Microsoft, Yahoo and eBay. It points out that when Google does buy any advertising…
  • Google Reader Now Reporting Subscriber Figures
    Earlier this year, iGoogle started reporting the number of readers putting a blog on their personalized home pages at Google. Now Google Reader is doing the same, showing how many readers a blog has within Google’s dedicated feed reading service. More on this below, especially how in contrast, FeedBurner/Google Feedfetcher…
  • Google StreetView Rolling In Rural Indiana
    We were sent a picture (click below to see the shot) of a Google Chevy Cobalt, presumably taking StreetView images, from a reader who snapped the picture in rural Knox, Indiana, which has a population of 3,721. It’s interesting that Google is straying so far from the “major metro” path…
  • Congratulations, Elisabeth Osmeloski & Matthew Ostrander
    Elisabeth Osmeloski is well know within the search marketing industry, especially for having started and run the Search Engine Watch Forums for three years. Today, she tied the knot with Matthew Ostrander. Best wishes from all of us here at Search Engine Land! Some more pictures are below:…
  • Google Logo Celebrates Luciano Pavarotti’s Birthday
    In honor of Italian tenor Luciano Pavarotti’s birthday, Google has replaced the “l” in their logo with with a cartoon Pavarotti singing (opera, one would assume, although maybe it’s a Britney Spears cover). Pavarotti’s Wikipedia has already been updated to note the honor. The Google logo links to a search…
  • MapQuest Rebuilds ‘From The Ground Up’
    MapQuest has launched a new beta site, which represents a new and rearchitected site with a host of new features and capabilities. The new MapQuest blog offers some additional insights and explanations. MapQuest says that the changes respond to user feedback. I’m sure that’s true, but the onslaught of mapping…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Conferences

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Other Items

Hot Items From Sphinn, Our Social News
Sharing Site:

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Live Blogging: SMX Social Media - A Marketer’s Guide to Social Bookmarking and Tagging

I’m back for more live blogging of SMX Social Media. This session is all about social bookmarking and tagging. You can categorize and share information using things like De.licio.us, StumbleUpon, and Technorati. This panel includes Guillaume Bouchard of NVI, Michael Gray of Atlas Web Services, and Neil Patel of ACS.

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Jerry Yang & Friends Called To Testify On Chinese Dissidents Case

Yahoo execs called to testify about ‘false information’ from MarketWatch reports that Yahoo’s Jerry Yang and general counsel Michael Callahan were told by the House Foreign Affairs Committee to testify on November 6th about Yahoo’s involvement in giving information in the jailed Chinese dissidents case.

The statement released by Chairman Tom Lantos said they want the two to discuss:

How the Internet company gave false information to Congress about its role in a human rights case in China that sent a journal