When Google launched the Official
Google Blog back in 2004, it started as sort of a ho-hum event. There wasn’t
anything particularly gripping, and some wondered if the company should be more
edgy with its posts. Since then, Google has launched more than 70 additional
official blogs over the years. Some have gotten edgy; a few even have comments, but most
important, they’ve turned into an essential communications vehicle for the
company.

A few weeks ago, I sat down with Karen Wickre, who aside from her
formal title at Google of senior manager, global communications & public
affairs, is who I’d best describe as "mother of the blogs." Karen is ultimately
responsible for how they all work, and she shared some insight on how Google makes use of blogging.
Will the big three of Google — Larry, Sergey and Eric — ever blog? Will comments come to the main Google
blog? Will Google’s blogging replace press releases? Read on….

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