Digg and Reddit get all the props in the social news world because they are big, flashy, and can give you huge traffic. But the big boys might not always be right for your business or a particular piece of content that you want exposure for. That’s why it’s important to zero in on the niche social news sites that are right for your business, the ones that your potential customers or partners are reading right now. Here’s how to identify these sites and make sure that you won’t just be wasting your time.

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